Recent Experience

Marketing Automation Manager, B2B
Clearcover Insurance Company | Chicago, IL
2021 – present

Next-gen insurtech delivering affordable car insurance with the industry’s fastest claims.

  • Designs, implements, and manages email campaigns for appointed and prospective agents (B2B), coordinating all corresponding creative deliverables, segmentation, A/B testing, and reporting.

  • Works cross-functionally with agency, product, data analytics, brand, consumer marketing, and legal teams to develop user-centric email campaigns that drive agency activation, policy sales growth, and policy retention. Within first two months of hire, implemented automated onboarding campaign that helped increased agency activation from 25.8% in Q4 2021 to 37.8% in Q1 2022.

  • Built the foundation for B2B email marketing brand standards, streamlining processes and increasing efficiencies. Led the cross-functional initiative to develop scannable templates for frequent run-the-business emails, incorporating data-backed dynamic content and personalization.

  • Works with marketing leadership to develop quarterly and annual roadmaps aligned with strategic initiatives.

  • Reports email marketing campaign efforts/OKRs and their impact on strategic initiatives, highlighting key learnings and optimization opportunities.

Senior Marketing Automation Administrator, D2C
Jewelers Mutual Group | Neenah, WI
2014 – 2021

Leading specialized jewelry insurance provider for individuals and jewelry stores.

  • Administered day-to-day oversight of more than 30 targeted email marketing automation campaigns for over 750,000 personal jewelry policyholders and prospects (D2C).

  • Designed, implemented, and managed automated nurturing email campaigns for cart/quote abandons, using data to match prospects with dynamic, personalized content for their lead source. Quote nurturing campaigns assisted in converting 40% into policyholders, accounting for 20% of new business across all lead sources.

  • Designed, implemented, and managed automated customer onboarding, delight, retention/transactional, and winback email campaigns, reinforcing policy value and benefits while providing timely payment notifications and clear calls-to-action. Retention consistently exceeded annual plan by 2% since implementation.

  • Developed campaign and email performance dashboards, reporting weekly, monthly, and YTD metrics that highlight optimization results and identified opportunities.

  • Implemented marketing automation practice within first year of hire. Configured, administered, and maintained marketing automation platform (HubSpot). Designed responsive email templates for marketing team. Collaborated with IT teams and program stakeholders to translate customer data integration requirements.

  • Served as organization’s email marketing thought leader and subject matter expert, mentoring B2B marketing team on best practices for email and digital marketing efforts. Trained and mentored teammates on HubSpot and marketing automation.


See Clearcover & Jewelers Mutual samples

Additional Experience

Web Content & Communications Specialist
Experimental Aircraft Association | Oshkosh, WI
2010 – 2014

  • Wrote news releases, web stories, e-mail marketing, social media entries, and other items promoting EAA’s mission, programs, activities, and brand.

  • Implemented and administered SMS text messaging for marketing updates and emergency alerts during EAA AirVenture air show, attended by over 500,000 annually.

  • Developed, reviewed, and updated content for EAA’s web properties, editing for style and grammar. Ensured content aligned with offline materials, where appropriate.

  • Created, coordinated, and executed marketing and communications campaigns, including segmented Google AdWords and Facebook ads for EAA AirVenture.

  • Promoted programs and initiatives to media outlets and trade publications.

  • Managed news release distribution, including follow-up with media to maximize outreach, and tracked coverage across all mediums.

  • Assisted social media efforts during EAA AirVenture, developing daily plans to bring awareness to several segmented features at various locations.

  • Utilized keyword research and SEO best practices in developing content for website rebuild. Assisted in site architecture development.

Member Communications Manager
Association of Equipment Manufacturers | Milwaukee, WI
2009 – 2010

  • Wrote and edited member communications vehicles. Collected and disseminated industry articles for the weekly e-News publications.

  • Managed e-mail marketing distribution. Led selection process for new e-mail vendor, decreasing monthly expenses by 40 percent.

  • Assisted the marketing department with promotional copywriting for a variety of collateral pieces.

  • Managed social media efforts that marketed and drove attendance to various events, including AEM’s industry-recognized trade shows.

Marketing Operations Assistant (contractor)
JohnsonDiversey | Racine, WI
2009

  • Proofread and edited marketing and sales materials, including catalogs, specification sheets, brochures and application wall charts.

  • Identified missing product images, specification sheets, brochures, etc. Gathered and delivered content.

  • Updated and defined content to support healthcare and hospitality sales representatives. Gathered and delivered content.

  • Internal sales support activities when necessary.

Web Content Developer / Designer
(project-based contractor)
Northwestern Mutual Insurance Company | Milwaukee, WI
2008 – 2009

  • Designed, developed, tested, troubleshot, analyzed, and maintained content for publication on Northwestern Mutual’s Intranet sites (Mutualnet and LINKnet).

  • Created content and graphics for client Web sites, strictly adhering to company and industry standards regarding language and logo usage.

  • Oversaw conversion and creation of forms in LINKnet redesign, ensuring usability through troubleshooting. Also transferred content to the new LINKnet site, following content mapping and styles.

  • Conducted quality assurance tests, verifying appropriate styles were used and links were active.

  • Served as backup database coordinator, delegating incoming requests where necessary.

  • Provided consultation and technical support for clients, including search engine optimization.

Senior Public Relations / Publications Specialist
United States Bowling Congress | Milwaukee, WI
2003 – 2008

  • Managed public/media relations to national/hometown media for the non-profit, national governing body of bowling.

  • Drafted annual public/media relations plans for Team USA and USBC Collegiate programs.

  • Recommended anticipated PR expenditures and assisted in budget preparation; monitored budget to ensure that services provided were within agreed financial limits.

  • Wrote publications content, including national championships program books and media guides. Served as editor and project manager, working directly with an in-house design staff and contributing design direction to ensure high-quality finished pieces.

  • Wrote feature, news, and instructional stories for US Bowler, USBC’s primary membership magazine (2+ million circulation), and US Youth Bowler, USBC’s youth membership magazine (200,000+ circulation).

  • Oversaw distribution of e-mail marketing blasts, writing content, and determining the target audience.

  • Provided media training as well as drafted letters, speeches, and scripts for USBC executives.

  • Pitched story ideas and personal profiles to major media outlets and trade publications. Notable placements included Sports Illustrated, USA Today, ESPN the Magazine, and the Associated Press.

  • Tracked media coverage and produced quarterly reports for department directors.

  • Produced web-based media kits combining news and feature stories, photos, videos, and fact sheets.

  • Managed and expanded Web site content (bowl.com) and public/media relations for USBC national tournaments, Team USA’s international tournaments, and special events.

Reporter / Copy Editor / Designer
Oshkosh Northwestern | Oshkosh, WI
2001 – 2003

  • Designed, produced, and wrote content for daily newspaper’s Sports section.

  • Trained staff members on design procedures and trends, adhering to the newspaper’s style guide.

  • Instrumental in the redesign of newspaper (oversaw Sports section redesign).

  • Gathered and verified facts regarding youth, collegiate, and amateur story subjects through interview, observation, and research.

Copy Editor / Designer
Connecticut Post | Bridgeport, CT
2001

  • Designed, produced, and wrote content for daily newspaper’s Sports section.

  • Gathered and verified facts regarding youth, collegiate, and amateur story subjects through interview, observation, and research.

Reporter / Copy Editor / Designer
Waukesha Freeman | Waukesha, WI
1999 – 2001

  • Designed, produced, and wrote content for daily newspaper’s Sports section.

  • Gathered and verified facts regarding youth, collegiate, and amateur story subjects through interview, observation, and research.