Versatile digital marketing professional with more than 7 years of designing, implementing, administering, and optimizing automated email campaigns focused on customer acquisition and retention.
Serving the right content at the right time.
SKILLS
• Marketing Automation: Campaign Development, Management, Analysis, and Optimization • UX & Customer Journey Mapping • Responsive Email Design
• Project Management • Content Marketing • Copywriting & Copy Editing
• Search Engine Optimization • Content Management Systems
• Data-Driven Decision-Making • Thought Leader & Mentor
CERTIFICATIONS
• HubSpot Certifications: Inbound Certification, Marketing Software, Digital Marketing, Email Marketing, Content Marketing, Contextual Marketing, SEO
• Brightedge Certifications: SEO Platform, Advanced Tips & Tricks, Keyword Research, Optimize with Instant
WHERE AM I?
Combined Locks, WI
(Green Bay-Appleton metro)
Currently working remotely
My Experience
See where I've been and what I've done to become a data-driven marketing professional who prides himself on providing personalized customer experiences that drive results.
My Portfolio
Check out a sampling of my work designing and administering automated email campaign experiences in the D2C and B2B customer journeys.
EDUCATION
• Bachelor of Arts, Mass Communications: University of Wisconsin-Milwaukee, 1999
• Certificate, Web Design: University of Wisconsin-Milwaukee, 2008
”I hired Kevin as the Marketing Automation Manager for the B2B distribution channel at Clearcover and looking back, I couldn’t have made a better decision to do so. Kevin was a dynamic leader and quickly adapted to the fast pace environment that we operated in by getting quick wins on the board while building longer-term strategies.
"Although Kevin was hired for marketing automation, he was able to roll up his sleeves and orient himself extremely well around other marketing needs such as creative copywriting, analytics, and more. Not only did Kevin excel in his role, he built really great personal relationships with people on the team, leading to more rapport and trust.
"I always enjoyed our conversations and hope our paths will cross again soon!”
Vlad Moldavskiy
Head of Growth • Halo Investing
In their words
”The impact Kevin had during his 7.5 years at Jewelers Mutual was astronomical. Colossal. Epic. The titles he worked under, the certifications he has and the other accolades he accomplished do not do justice to his wide-ranging expertise and common-sense judgment.
"Any organization with someone who has a fraction of his skillset related to email automation - not to mention SEO, user-centric design, copywriting, etc - and directly attributing it to business results should consider themselves lucky.
"I'm honored to have learned from him and am envious of those who are able to tap into his intelligence on a daily basis.”
Logan Moore
Marketing Analyst • Jewelers Mutual Group